Blog 7

elections. Trump for as much as I know didn’t have too many television ads. Hillary did have to compensate the lack of a social media and internet presence. Trump took over Twitter and most of the internet appeal but television is where Hilary shined. This is where she came out with her clever attack ads as well as emotions support ads to gain more voters. Although most of the voter base she was looking for (young adults and millennials) were found online she was still able to hit a broad audience. Most of the drawback from this was the cost to air these television ads. Money wasn’t a huge problem for the Clinton campaign though, as former First Lady she was able to draw supporter money was well as her own.

Roar:

Used Katie Perry’s song, big because she chose a strong public woman figure, also an empowering song. Played the lady card in this one, which is pretty effective in this case. She mentions equality, and respect, higher wages, things that women have been fighting for a while now. As well as takes shots at Trump calling him out on a few subjects. Her video was also really pretty inclusive, men, ladies, kids, Black, Hispanic, children like all the people. But over all this ad was made to show how much power women have in our society and how we plan to give women more authority and work towards total equality.

Final ad:

Charged language used in her favor "dark and divisive". Making a lot of promises and really calling people to action. "It really is our mission together". She tries to include everyone in order to create unity as she moved forward. This was a real call to arms, even if she didn’t make it as president. She talked as if she were to win but in reality it seemed to come off as just a moving to the future type of presentation. She is still asking for votes, but since it was her last ad right before the election. Almost as if it was a last “hurrah” for the campaign

Role Models:

She definitely attacks Trump here and shows him in a super negative light. Example of the kids listening to all the negative things he said. Literally Trump talking about how bad Mexicans are in front of a little Mexican girl. This was one of Hillary’s better television add, calling out all parents and young adults looking to have a family in the near future. This ad was designed to show what America would be like if we let Trump parade around the way he does in front of the younger generations and how they will learn in a negative way from it.

Personally I feel as if the Role model ad was her best ad as well. It was the perfect way to use sound bites from Trump to use against him. Plus these were all popular topics when it came to talking about Mr. Trump. He was unable to defend against this because they were things he had said and even with the public apologies it cause everyone to have a 

Online Pressence

During this past presidential campaign social media was a key tool in reaching the younger generations of audience. Hillary did have her own website that can be accessed to push through donations and read about what she had planned to do if she were to be elected. She ran the usual pages such as Twitter, Facebook and Instagram. She also lightly touch on Snapchat but didn’t keep up with it much. Towards the end of the campaign she did have one final act on social media to gain more support from the younger voters by participating in the “MannequinChallenge” where participants freeze and pretend to be a mannequin during the Rae Sremmurd song “Black Beatles”. This was done a little too late but I’m sure it gained her a few naïve voters who were just of age to vote and liked the song.

Twitter was Clinton's best way of getting her thoughts and messages out as well as keeping her supporters up to date with where she was and what she was accomplishing. That along with some personal Facebook uses such as announcing her time with her granddaughter and all. Her major set back with Twitter of course was Donald Trump. Trump ran the show when it came to this social media platform. Although he wasn’t necessarily “good” with it and said some less intellectual things, He dominated in this area by gaining publicity as well as keeping up with his “Tweets” at what seemed like a daily bases. This didn’t stop Clinton from attempting to gain some spotlight. Her major stunt was tweeting directly at Trump and telling him to delete his Twitter account.

Strengths:

By sending that direct tweet to Trump she was able to gain some publicity for such as small comedic act. But her best posts came from when she would talk about her granddaughter. This showed she was very family oriented, all the posts about how she went to see her daughter as well as the grandchild. This display of affection showed that she did have some emotions since her speeches indicated otherwise.

Weaknesses:

Going up against Trump on Twitter was the wrong move since he pretty much owned that domain with his Tweets. He had by far a better presence on Twitter, and most people rejected Clinton' attempt to dethrone Trump from this social media platform. Trying That Mannequin Challenge really didn’t help her if in fact it might have discredited her since it was so poorly timed and the fad itself was almost over.

Opportunities:

Instead of trying to reach out through social media for the younger generations she should have focused more on a more middle aged audience. They are the foundation of voters. Most millennials don’t even vote, (personally maybe half of my friends did) so I’m sure reaching out to us was almost a wasted effort. Most of the older generations are much more educated on the topics being discussed as well. This would have been a better strategy for Clinton to take.