Political Campaign Blog 2

Although Hilary Clinton did not win the 2016 presidential election, the way in which she campaigned was quite interesting considering the hoops she had to jump through as the campaign was going on. Her campaign had plenty of ups a downs, whether it was being caught up in scandals about her emails or even the severity of her health, there were many challenging aspects to her run for president. Her strengths during the process was definitely connecting to the younger generations through her many commercials as well as community services and reach out moments. This made it easier for her to connect to millennials, which was who she was really aiming for, so I think she did a great job meeting these goals. As an uninformed individual, I was able to get a decent understanding of why she was running and what she was planning to do by observing some of her website and commercial which was much better than her opponent, Donald Trump. One of her main threats was social media. Where her presence was nonexistent, her opponent thrived. Twitter was a huge asset to Donald Trump as he ran. It’s how he was able to speak his mind literally at a moment’s notice to his followers. He was able to spread word of his intentions and thoughts instantly which really helped people stay up to date on what he was accomplishing. Hillary’s main weakness, was her public image. She was said to be severely ill, and unfit to run. This was bad publicity and a few bad coughs here and there. As well as her “robot” like facial impressions during the debates, which came off as yet another bad image in the media’s eye, resulting in them stating that she is too formal and that she is emotionless.

I feel as if Hillary’s main goal, should she have been elected, was to continue on the path that Obama had set the country on. She was already basically being endorsed by the former president, but having him state that he supported her really helped her ratings go up. Reaching back to what she was promising, was to keep Obamacare going as well as make things easier for the middle class average American household.

The team she had for her campaign accomplished a lot for what they were working with. I feel as if a lot of the workload was put on her media advisor. This person would be responsible for keeping her public image positive as well as running all of commercials and media platforms. Although they did a good job I feel as if more could have been done to combat Trump on the social media platforms. Hillary wasn’t on social media enough to really gain more of the younger audience she was looking for. This might have impacted a good amount of her vote since most of the millennials she was hoping to appeal to can be found on certain types of social media such as Twitter, Facebook and Instagram. Using these platforms would have helped connect with this voter base and could have helped in the long run to becoming president.